FAD is a Strategic Creative Agency operating at the intersection of Fashion, Art & Development. We design culturally grounded frameworks that advance the global integration of African knowledge systems within the creative economy. Guided by diaspora-informed research, we translate heritage into strategy, delivering actionable insights and tangible solutions across the following core pillars:
Curatorial Strategy, Research & Experiential Design
We leverage proprietary insights and methodologies to shape high-impact reports, compelling editorial content and immersive experiential programming that elevate cultural assets and foster meaningful engagement.
Artisan Sourcing & Design Development
We facilitate authentic partnerships with trusted global artisan hubs to co-develop unique, culturally grounded designs. Our process supports the creation of traceable, ethical, and sustainable supply chains, guiding each product from ideation to creation.
Impact Program Design & Capacity Building
We provide institutional guidance to design sector-specific curricula and implement best-practice educational programming. Our capacity-building initiatives empower creative entrepreneurs and academic communities, generating measurable socio-economic impact.
Cultural Fashion Direction & Styling
In partnership with Styled Up Mode, we translate fashion narratives into compelling visual identities. We lead fashion direction for campaigns, editorials, and runways, executing culturally grounded storytelling that preserves creative integrity and achieves market resonance.
Brand Building & Strategic Market Positioning
In partnership with Kibaru Studio, we formulate brand narratives and strategic communication frameworks that ensure cultural authenticity, maximize market visibility, and reinforce commercial value for long-term, sustainable growth.
Clients & Partners
FAD Agency 