iamfad
-
FAD Featured on Guzangs
FAD is honored to be featured in Guzangs with A Letter From Tounes, a visual ode to ancestral craft and feminine memory across the Sahara. This editorial traces the movement, connection, and cultural transmission carried by women through adornment, fabric, and ritual. Shot in Tunisia by Dior Sow and featuring Fatou Alhya and Amar Ghaly,…
-
Was Yves Saint-Laurent inspired by Melhfa?
African garments, particularly the Melhfa, significantly influence global fashion, yet often lack proper cultural contextualization in contemporary interpretations.
-
The Melhfa: A Woven Legacy of Resistance and Identity Across the Sahel
The Melhfa, a culturally rich garment rooted in history, symbolizes resilience and identity across the Sahel, empowering youth and women while celebrating vibrant craftsmanship and heritage.
-
Elyanna Wears FAD: A Moment with the Safaah Choker
Elyanna wears our SAFAAH Choker—handmade in Niger in collaboration with Indi Genius.
-
FAD Featured on Ndaane
FAD is thrilled to be featured on Ndaane, a platform that shares our belief in intentional storytelling and cultural impact. In this thoughtful piece, they explore our mission to bridge high fashion and traditional garments, and how we’re building a model rooted in both authenticity and longevity through our Mulfe Series. The series pays tribute…
FAD Agency 