Exploring the Intersection between Fashion, Art & Development

NOT A FAD — Chapter 1: A Love Letter to the Sahel

Revealed on May 3rd, 2025, at the Avant-Garde Fashion Showcase, this collection is more than a fashion debut; it is a bridge toward the Sahel. A symbol of resistance, memory, and cultural reclamation. Chapter 1 is the result of years of research between the continent and the diaspora. From the Melhfa sourced in Dakar to reinterpreted Tuareg jewelry from Niger, every silhouette is an ode to those who came before us.

Credits

Creative Direction FAD

Production Avant-Garde MTL, Culturelles MTL

Designers Fatou Alhya Diagne, David Ogalu, Chelsea L. Niava Giuli Aceto, Dina Lifhitz, Joshua Onazi, Samantha Saint-Pier, Ismaël Kando, Saraah Bikai, and Dior Sow

Stylists Binta Diallo, Aïssatou Dieng

Photography The Athena Files, Lens By Vic, Tuza D